Top 5 Fashion Games in the Middle East: Q4 2022 Performance

In the fourth quarter of 2022, the fashion gaming category saw significant activity in the Middle East. Here’s a look at the performance of the top 5 fashion games on a unified platform, based on data from Sensor Tower.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED experienced a remarkable rise in weekly revenue, starting from $6 in mid-October and peaking at approximately $989 in the final week of December. Weekly downloads saw a substantial increase, reaching 125K in late November before tapering off to 22K by the end of December. Active users also showed a significant rise, climbing from 299 in late September to a peak of 254K in early December, before slightly declining to 189K by the end of the quarter.

Hair Tattoo: Barber Shop Game by AI Games FZ maintained relatively stable weekly downloads, averaging around 24K with a peak of 48K in late September. Revenue remained minimal, only showing a slight uptick to $2 in the final week of December. Active users started strong with 271K in late September but gradually decreased to 209K by the end of December.

Dream Wedding! from MagicLab saw steady weekly downloads, ranging from 13K to 34K throughout the quarter. The number of active users fluctuated, beginning at 96K in late September, dipping to 67K in mid-December, and then rising to 88K by the end of the year.

Fade Master 3D: Barber Shop by ALICTUS YAZILIM A.S. had an initial surge in weekly downloads, peaking at 60K in mid-October before declining to 6K by the end of December. Revenue remained low, with a peak of $173 in late October. Active users showed a similar trend, starting at 41K in early October, peaking at 120K later that month, and then decreasing to 78K by the end of December.

Makeup Kit - Color Mixing from Crazy Labs had relatively consistent weekly downloads, averaging around 20K, with a peak of 28K in late November. Active user numbers were stable, averaging around 75K to 97K throughout the quarter.

These insights highlight the dynamic trends within the top 5 fashion games in the Middle East during Q4 2022. For more detailed insights, visit Sensor Tower.